The Essentials of a great brand.
Brands are like people. And all people have personalities. Your brands personality should shine through everytime you put yourself out there — In every ad, email, package design, etc...
Your logo is the enduring symbol of your brand. It is your master brandmark. Everytime it appears it is both a reminder and reassurance that your customers are in the presence of your brand and everything it stands for.
More than just aesthetic appeal, colors help your brand connect with consumers on a deeper psychological level. When you choose your logo and brand’s color palette, you’re also selecting the emotions and associations you’re seeking to evoke.
Typography works synergistically with your colors to evoke specific feelings, emotions and attitudes. Every aspect of the font you use and the way you use it is fundamental to your brand.
The messages you communicate and the words you choose to communicate them with are the fine points that truly define and differentiate your brand. This is where the sale ultimately happens (or doesn’t).
Brand imagery is the result of all the visuals that represent your brand’s identity. Photos, Illustrations, icons and visual graphics convey emotion to the viewer and potential customer.